Nice to e-meet you.

10+ years of experience in UX, product, and leadership. I’ve managed teams, shaped strategies, and brought ideas to life across industries. I also speak, write, and share what I’ve learned to help others grow in design.

Currently Lead Designer @ Booking.com | ex-Uber

10+ years of experience in UX,
product, and leadership. I’ve managed
teams, shaped strategies, and
brought ideas to life across industries.
I also speak, write, and share what
I’ve learned to help others
grow in design.

10+ years of experience in UX, product, and leadership. I’ve
managed teams, shaped strategies, and brought ideas to life
across industries. I also speak, write, and share what I’ve learned
to help others grow in design.

What I'm about

I believe design is about making things work better - for people.

Always with empathy. Always with impact in mind.

Services

From strategy to screens - I offer flexible design support shaped around your product needs.

Product Strategy & Consultation

Product Discovery/Business cases/Work&Team Distribution/MVP Review

UX/UI Design

Design Sprints/Wireframing/Prototypes/UI Design/Product Design

Research & Validation

Idea Validation/Heuristic Evaluations/Qualitative&Quantitative Research/MVP Validation

Speaking Engagements

Online & In-Person Events/ Community Events/ Speaking Decks

Process

Thoughtful design starts with clarity and ends with impact. Here’s the process that brings it all together.

01

Discovery

Starting with understanding your goals, users, and challenges to shape a focused direction.

02

Design Experience & Validation

With insights in hand, I craft clear, intuitive designs that balance form and function.

03

Refine Feedback

Through feedback and collaboration - fine-tuning every detail to get it just right.

04

Deliver Project

A polished, purposeful product that feels good and works even better.

Designing Success

See how we've turned ideas into reality. Dive into the stories of successful product designs that make a difference.